Wix Q3 2026 earnings review

Revenue and non-GAAP EPS beat consensus, but full-year FCF margin guidance was cut to about 16%.

Wix · Q3 2026 · Published Nov 10, 2026 · By DeepCell AI · Sources

Wix Q3 2026 earnings review

Quarter ended September 30, 2026

For information only, not investment advice. No rating or price target.

Built with DeepCell / deepcell.net

1 · Wix (WIX) Q3 2026 earnings review

Revenue and non-GAAP EPS beat consensus, but full-year FCF margin guidance was cut to about 16%

  1. 1.Revenue of $570.2M rose 13% and beat the $566.8M Zacks consensus
  2. 2.Non-GAAP diluted EPS of $1.42 beat the $1.30 Zacks consensus; GAAP EPS was -$0.32
  3. 3.FY2026 FCF margin, ex listed costs, was cut to about 16% from high-teens
  4. 4.Nir Zohar, co-founder and president, was appointed Co-CEO, effective immediately
  5. 5.The regular-session share-price reaction is shown in the results table

Note: FCF is free cash flow. Zacks figures are from a Nov 10 article. The FCF-margin guide is the company's qualitative-to-numeric "around 16%" from the release.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; Zacks via Yahoo Finance, Nov 10, 2026; CNBC, Nov 10, 2026 close

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2 · Executive summary

Revenue beat the Zacks consensus by 0.6%, and non-GAAP EPS beat by 9.2%

Q3 2026 results vs. Zacks Consensus Estimate (Yahoo Finance, Nov 10, 2026)

MetricActualConsensusVarianceResult
Q3 total revenues$570.2M$566.8M+$3.4M / +0.6%Beat
Non-GAAP diluted EPS$1.42$1.30+$0.12 / +9.2%Beat

Share price, Nov 9 regular close to Nov 10 regular-session close

Wix (Nasdaq)Nov 9 closeNov 10 close, 4:00 PM ESTChange ($)Change (%)
WIX$69.75$64.38-$5.37-7.7%

Both prices are from the CNBC quote page. The Nov 10 figure is the regular-session close. CNBC does not state a reason for the move.

Note: The Zacks article reports earnings of $1.42 versus a $1.30 consensus (a 9.23% surprise) and revenues of $570.17 million, 0.59% above the implied $566.8 million estimate. Official revenue is $570.2 million.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; Zacks via Yahoo Finance, Nov 10, 2026; CNBC, Nov 10, 2026 close

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3 · Q3 results vs. consensus

FY2026 FCF margin guidance was cut to about 16%, while revenue growth guidance was left unchanged

Outlook, issued Nov 10

ItemCompany outlook
FY2026 revenue growthLow- to mid-teens (unchanged)
FY2026 bookings growthLow-teens (unchanged)
Q4 revenue growthLow-double-digits
FY2026 FCF margin, excluding acquisition-related and restructuring costsAround 16%, down from high-teens previously

Note: FCF is free cash flow. The company says the FCF-margin reduction is primarily due to accelerated sales and marketing investments in Base44. Q4 bookings are expected to lag revenue because of Partners softness. No third-party Q4 or FY2026 numeric consensus was verified for this page.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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4 · FY2026 outlook

Revenue rose 13% to $570.2M, while the GAAP operating loss widened to -$16.4M

  1. Subscriptions still leadCreative Subscriptions revenue rose 14% to $406.7M.
  2. Marketing spend jumpedSelling and marketing expense rose 40.6% to $193.2M.
  3. Non-GAAP profit was lowerNon-GAAP diluted EPS was $1.42, down from $1.68.

Key figures

$M unless notedQ3 2025Q3 2026YoY
Total revenues$505.2M$570.2M13%
Gross profit$345.3M$386.8M12.0%
GAAP net loss-$0.6M-$13.7MWidened from a $0.6M loss
Non-GAAP diluted EPS ($)$1.68$1.42(15.5%)

Note: Non-GAAP figures follow the company reconciliations in Exhibit 99.1. Headcount was 4,121 at period end.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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5 · Q3 key financials

Creative Subscriptions rose 14% and were 71.3% of revenue

Revenue by line

$M, Q3 2025 vs. Q3 2026

LineQ3 2025Q3 2026YoY
Creative Subscriptions$356.2M$406.7M14%
Business Solutions$149.0M$163.5M10%
Total revenues$505.2M$570.2M13%
Nir Zohar was appointed Co-CEO, effective immediately“Nir Zohar, Wix co-founder and president, has been appointed Co-CEO, effective immediately, and will serve alongside Avishai Abrahami. Zohar will lead company strategy, go-to-market and operations, and Abrahami will lead product, AI and technology.” Wix Form 6-K Exhibit 99.1

Note: ARR is annual recurring revenue. Partners revenue was $212.4 million, up 11%. Transaction revenue was $73.1 million, up 12%. ARR was $2.021 billion, up 15%.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

6

6 · Revenue by line

7 · Revenue bridge

8 · Non-GAAP operating income

The GAAP operating loss widened to -$16.4M as selling and marketing outpaced gross profit growth

GAAP operating loss bridge

$M, Q3 2025 to Q3 2026

$M · Q3 2025: -$7.4M$M · Gross profit: $41.6M$M · Research and development: $2.6M$M · Selling and marketing: -$55.8M$M · General and administrative: $2.6M$M · Q3 2026: -$16.4MQ3 2025GrossprofitResearchand develo…Selling andmarketingGeneral andadministra…Q3 2026-$40M-$25M$0M$25M$40M-$7.4M$41.6M$2.6M-$55.8M$2.6M-$16.4M
Selling and marketing rose $55.8M

Note: There were no restructuring charges in the third quarter. Acquisition-related expenses are a non-GAAP adjustment below this bridge.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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9 · Operating loss bridge

GAAP gross margin was 67.8%, and selling and marketing was 33.9% of revenue

Gross margin

Q3 2025 vs Q3 2026

GAAP gross margin · Q3 2025: 68.3%GAAP gross margin · Q3 2026: 67.8%Non-GAAP gross margin · Q3 2025: 69.2%Non-GAAP gross margin · Q3 2026: 68.6%Q3 2025Q3 20260%25%50%80%68.3%67.8%69.2%68.6%
Non-GAAP gross margin was 68.6%; Base44 non-GAAP gross margin was 58%

Note: The company still expects Base44 non-GAAP gross margin of about 60% in the second half and above 60% in Q4.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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10 · Margin analysis

Q3 free cash flow was $74.5M, or $99.6M excluding listed acquisition and restructuring cash costs

  1. Reported FCF declinedFree cash flow was $74.5M, compared with $127.3M a year earlier.
  2. The ex-listed-cost figure is higherFCF excluding acquisition-related and restructuring cash costs was $99.6M, or 17% of revenue.
  3. Cash rose, deposits fellCash and cash equivalents were $703.4M at Sep 30, 2026, compared with $311.4M at year-end.

Cash flow

$MQ3 2025Q3 2026
Operating cash flow$128.7M$78.3M
Capital expenditures, net$1.4M$3.8M
Free cash flow$127.3M$74.5M
FCF excluding listed costs$159.4M$99.6M

Note: The listed costs added back in the company's FCF excluding figure were $25.2 million of restructuring and other costs in Q3 2026. There was no cash paid for acquisition-related costs in Q3 2026.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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11 · Cash flow

Bookings rose 11% to $573.0M, and Base44 ARR is nearing $250M

  1. Bookings growth trailed revenueTotal bookings were $573.0M, up 11%.
  2. ARR continued to growARR was $2.0B, up 15.0% year on year.
  3. Base44 scaleBase44 ARR is nearing $250M, with a 58% non-GAAP gross margin, from near zero in Q1.

Bookings

$MQ3 2025Q3 2026YoY
Total bookings$514.5M$573.0M11%
Creative Subscriptions bookings$366.4M$407.0Mn.m.
Business Solutions bookings$148.2M$166.0Mn.m.

Note: ARR is annual recurring revenue. Creative Subscriptions bookings grew 11% and Business Solutions bookings grew 12%, per the release. n.m. is used where a modelled year-on-year percentage is not shown.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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12 · Bookings and Base44

The shareholders deficiency widened to -$1.7B after further share repurchases

  1. Cash rose, securities were drawn downCash, short-term deposits and current marketable securities were $1.0B at Sep 30, 2026.
  2. A credit facility was drawnCredit facility loans were $500.1M. Convertible notes, net, were $1.1B.
  3. Treasury shares increasedTreasury shares were -$3.2B, compared with -$1.6B at year-end.

Balance sheet

$MDec 31, 2025Sep 30, 2026
Cash and cash equivalents$311.4M$703.4M
Total assets$2.6B$1.9B
Total liabilities$3.0B$3.6B
Shareholders deficiency-$0.4B-$1.7B

Note: Current deferred revenues were $783.8 million at Sep 30, 2026. The equity deficit widened mainly because of treasury share purchases.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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13 · Balance sheet

The FCF-margin cut, Base44 marketing spend and Partners softness are the main watch items

Indicator
What to watch
Implication
Latest reading
FY2026 FCF margin
Delivery of the new around-16% guide after the cut from high-teens
Cash conversion is being spent on growth
Guide about 16%; Q3 FCF ex listed costs 17% of revenue
Base44 marketing
Whether accelerated sales and marketing continues into 2027
Reported margins can stay compressed
Selling and marketing $193.2M, 33.9% of revenue
Partners bookings
Softness that the company says will make Q4 bookings lag revenue
Bookings growth can undershoot revenue
Partners revenue $212.4M, up 11.0%
Leadership transition
The new Co-CEO split between strategy and product
Execution risk around the hand-off
Nir Zohar appointed Co-CEO with Avishai Abrahami, effective immediately

FCF is free cash flow. Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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14 · Key risks to outlook

15 · Appendix: Other revenue lines

Appendix: GAAP to non-GAAP earnings

ClaimEvidenceCalculation
GAAP net loss-$13.7MIncome statement
Non-GAAP net income$69.3MCompany adjustments of $83.0 million
Non-GAAP basic EPS$1.6442.3 million basic shares
Non-GAAP diluted EPS$1.4248.8 million diluted shares

Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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16 · Appendix: Non-GAAP items

Appendix: Base44 operating notes

ClaimEvidenceCalculation
Base44 ARRNearing $250MCompany description
Base44 non-GAAP gross margin58%From near zero in Q1 2026
Second-half expectationAbout 60% non-GAAP gross marginCompany outlook
Fourth-quarter expectationAbove 60% non-GAAP gross marginCompany outlook

ARR is annual recurring revenue. Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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17 · Appendix: Base44

18 · Appendix: Liquidity items

Appendix: income statement detail

Revenue and costs

$M unless notedQ3 2025Q3 2026YoY
Total revenues$505.2M$570.2M13%
Cost of revenues$159.9M$183.3M14.6%
Research and development$172.0M$169.4M(1.5%)
Selling and marketing$137.4M$193.2M40.6%

Earnings

$M unless notedQ3 2025Q3 2026YoY
GAAP operating loss-$7.4M-$16.4M122.6%
Net loss-$0.6M-$13.7MWidened from a $0.6M loss
Non-GAAP operating income$89.9M$68.7M(23.6%)
Non-GAAP diluted EPS$1.68$1.42(15.5%)

Note: General and administrative expense was $40.6 million in Q3 2026, compared with $43.2 million a year earlier. There were no restructuring charges in the third quarter.Source: Wix Form 6-K Ex. 99.1, Nov 10, 2026; analysis of company data

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19 · Appendix: Income statement

Appendix: sources

  • Filing: Wix Form 6-K, Nov 10, 2026 — https://www.sec.gov/Archives/edgar/data/1576789/000162828026072477/0001628280-26-072477-index.html
  • Results release, Q3 2026 (Ex. 99.1) — https://www.sec.gov/Archives/edgar/data/1576789/000162828026072477/thirdquarter2026results.htm
  • Investor relations homepage, referenced for the Q3'26 Shareholder Update — https://investors.wix.com/
  • Consensus: Zacks Consensus Estimate via Yahoo Finance, Nov 10, 2026 — https://finance.yahoo.com/markets/stocks/articles/wix-com-wix-tops-q3-111001785.html
  • Share price: CNBC WIX quote, Nov 9, 2026 regular close and Nov 10, 2026 regular-session close at 4:00 PM EST — https://www.cnbc.com/quotes/WIX
  • Company figures are in U.S. dollars. Non-GAAP figures follow the company's reconciliation tables. The GlobeNewswire copy of the release was not retrieved (access denied). The current Q3'26 Shareholder Update PDF referenced in the release was not retrieved.
  • Chart and table values link to the model in the spreadsheet tabs of this file.

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20 · Sources

Important disclosures and disclaimer

For information only. This presentation is provided for information only. It is not investment, legal, tax or accounting advice, and it is not an offer, or a solicitation of an offer, to buy or sell any security.

No recommendation. It carries no rating, price target or buy, sell or hold view, and it was prepared without regard to any reader's investment objectives, financial situation or needs.

Sources and accuracy. Company figures come from Wix.com Ltd.'s Form 6-K of November 10, 2026 (Exhibit 99.1). Consensus estimates (Zacks, via Yahoo Finance) and share prices (CNBC) are third-party data, credited on the sources page. We have not independently verified third-party data.

Basis of presentation. Figures are GAAP unless labelled non-GAAP, in U.S. dollars, for the quarters ended September 30, 2026 and 2025.

Forward-looking statements. Company guidance, consensus estimates and the watch items in this deck are forward-looking. They rest on assumptions that may prove wrong, and actual results may differ materially.

No liability. No liability is accepted for any direct or indirect loss arising from the use of this presentation or its contents.

No affiliation. This presentation is not affiliated with, reviewed or endorsed by Wix.com Ltd. Company and brand names belong to their owners.

How it was made. The deck was built with DeepCell, with figures linked to a model in the file. Readers should check the figures against the original filings.

Date of analysis. The share prices are the CNBC regular-session closes on November 9, 2026 and November 10, 2026.

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21 · Disclosures

Sources

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